Edible Arrangements
Brand Identity, Packaging
Develop a new visual identity system for Edible Arrangements to:
Re-introduce Edible as the modernized go-to gifting company
Create a relevant, simplified & distinctive design language
Deliver new packaging solutions
Respect the brand’s heritage
In 1999, Tariq Farid launched the first Edible Arrangements store in Connecticut, which quickly caught on and became a cultural phenomenon.
Growing to nearly 1,000 stores with the ability to deliver to 80% of U.S. households within one hour, Edible became widely known for being a creative gifting solution.
From mouth-watering brownies and cupcakes to show-stopping dessert boards and fresh flowers, today’s Edible is more than just stunning arrangements; its a new generation of gifts and treats, hand-crafted to wow.
