Killshot Media
BRAND STRATEGY
VISUAL IDENTITY
ART DIRECTION
Killshot is a film company based in Atlanta, Ga that tells engaging, motivational, and emotional stories that dig deeper into a brand’s story to set them apart from their competition. With a passion to get the perfect shot every time, Lucas Hicks founded Killshot Media and set out to imagine stories for brands that were yet untold.
GOAL Refine Killshot’s brand identity that leverages Lucas’ top-notch work and ambitious determination, without washing away his goofy off-the-wall personality.
Inspired by Killshot’s primary medium, a custom logo was built that emulates the focus frames in a camera.
The new mark is used as a foundation for a flexible system that incorporated some of the elements Killshot loved about their original identity.
The new identity was applied to customized touchpoints — from business cards to apparel to social media, the visual system allows the brand to act as one cohesive and flexible entity.
This brand was designed as a foundation for future growth — finalized with brand guidelines to protect and ensure its longevity.
“I’m so happy with the new identity for Killshot! Working with Anita brought clarity and professionalism to my entire business. I’m more confident than ever approaching potential clients for new business.”