Killshot Media
Brand Identity
Elevating a local film studio’s visual identity system to match their level of professional and breath-taking work.
With a passion to get the perfect shot every time, Lucas Hicks founded Killshot and set out to imagine stories for brands that were yet untold.
Our task was to give Killshot a refined identity that leverages Lucas’ top-notch work and ambitious determination, without washing away his goofy off-the-wall personality.
Inspired by Killshot’s primary medium, we built a custom logo that emulates the focus frames in a camera.
We used our new mark as a foundation for a flexible system that incorporated some of the elements Killshot loved about their original identity.
We applied the new identity to customized touchpoints — from business cards to apparel to social media, the visual system allows the brand to act as one cohesive and flexible entity.
We designed this brand as a foundation for future growth — developing brand guidelines to protect and ensure its longevity.
“I’m so happy with the new identity for KillShot! Working with Anita brought clarity and professionalism to my entire business. I’m more confident than ever approaching potential clients for new business.”
Lucas Hicks, Founder of Killshot Media